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PAST FOUNDATION

video & photo

marketing & communications

design & web

video + photo

marketing + communication

design + web

testimonial

When it comes to marketing every not-for-profit needs a unicorn, but they are nearly impossible to attain. That’s where the creative problem solving and community engagement efforts of GP Creative save the day.Instead of struggling to hire one person and hope they have the totality of skills we need, with GP Creative we get an entire marketing unit, right sized, and ready to deploy. The team at GP understands not-for-profit work, and more importantly, they choose to be an integrated part of our team, not just a contract.

Annalies Corbin, Ph.D.

President & CEO

marketing &
communications

The PAST Foundation brings together educators, industry leaders, and diverse local communities to problem-solve for the future of work and inspire life-long learning. Seeking to strategize a communications plan for their brand and targeted content, we began by creating a comprehensive strategy to better define their audience and platforms. Next, we gave their brand a refresh and established brand standards to equip their stakeholders. This all came together in an ongoing plan with attainable goals and measures of success.

video & photo

This community has a rich history of capturing high-quality content, but we found multiple opportunities to expand upon this and reinforce their essence through effective photo and video content. 

Projects we’ve completed include general photo capture sessions, student event promotional videos, recap videos, fundraiser collateral, and social media reels.

brand refresh

Having been an integral part of their local community for almost 25 years, PAST wanted to take its respected brand to new heights. Without changing its essence, we helped create a new brand identity system that communicated the original heart but also allowed for a more robust deployment. The updated brand provides more assets to use for sub-brands, events, and partnerships. 

With an updated visual brand identity system, we were able to fill out their social media and website platforms with a more robust and cohesive design. As an integrated part of their team, we provide uniform social and website assets. Also, as the Wix hosting agency for their multiple websites, we can make quick adjustments and additions as needed.

STEM of Spirits

An primary and unique fundraising opportunity for PAST, the “STEM of Spirits” event needed a sub-brand developed, collateral designed and printed, and strategies for communicating to key stakeholders to increase attendance. Having a creative team for this substantial event was an important factor in the successful attendance and outcomes.

design & web

let’s work together

We provide the integrated creative services that help nonprofits thrive. Check out our service offerings and affordable pricing, and contact us today!

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